Broad River Furniture signs NFL star as charity spokesperson
Ashley Furniture HomeStore licensee Broad River Furniture here and NFL player Greg Olsen have signed a two year agreement naming Olsen spokesperson for the retailer’s designated Beds for Kids charity.
The deal also calls for Broad River to support The HEARTest Yard, a charity Olsen and his wife Kara founded in partnership with Levine Children’s Hospital in Charlotte to support families of babies affected by congenital heart disease.
Beds for Kids is a Charlotte–based non-profit Broad River has sponsored since 2011 that is dedicated to providing beds to children in need.
Under the agreement, the 16-store Broad River will produce and air a Beds for Kids TV spot starring Olsen, an All-Pro tight end for the NFL’s Carolina Panthers. The retailer also will produce a spot focusing on The HEARTest Yard and will donate all proceeds from an Ashley Cares event in its stores to Olsen’s charity for each year of the agreement.
